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Loyalty or reward programs are an effective way to accelerate business growth and increase profit. However, a costly mistake while creating or managing reward programs in Australia can lead to expensive, unuseful results. In this post, you will learn some mistakes that must be avoided during a reward program. Some businesses fail to understand that there is a huge difference between a loyal customer and a repeat customer. Just because a client has purchased from you or taken your services twice, doesn’t mean the customer is loyal. Some customers are loyal to the price you offer them. When you increase the price of your products/services, they tend to look for an alternative. However, a loyal customer believes in your business and comes back, despite the change in price. However, turning buyers into loyal customers is a challenging, hectic task. And, many Australian businesses try to lure people with attractive incentives in Australia . But, they forget that not all kinds of programs ar...